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Product ideas can be in the form of:  
 
  • product concept drawings
  • product descriptions
  •  prototypes
  • existing products of your own or of your competitors
  • or even old brands that really worked
    to establish a baseline for something new !
 
Ideas for new services can also be assessed using:

 

 
 
  • background statements
  • verbal descriptions
 


In each case, you'll want to select two or more
ideas to put up for assessment in order to compare
the scores and other results. 
 

next steps  

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