designers

Judging the design creativity of product concepts is an important part of new product development.  But it is not an easy pursuit.  Smart opinions differ, especially when aesthetic judgments are necessary.  Even talking about the design of a proposed concept can be difficult.

The CPAM (Creative Product Analysis Model) gives a structured framework for considering and talking about product design, while the CPSS (Creative Product Semantic Scale) offers a standard, scientifically validated metric that works reliably for experts and novices, engineers and designers, marketers and managers.  Most importantly, studies with groups of consumers using the CPSS to rate product concepts or prototypes give an organization a quantitative profile of the perceptions of the users.  In a world where metrics and benchmarks are highly valued, the CPSS can give your organization an edge.