an experienced guide

Thirty years of experience thinking about and working with Creative Product Analysis means that we know model from the inside out.  We’ve developed the process from the beginning and we’ve made many refinements since we published the first article on the subject  in 1981.  The development of the measurement instrument was a lengthy process that started as an academic exercise but developed into a finely tuned metric with many practical uses.

Over the last decade, our experience with leading global manufacturers of consumer products has developed our ability to apply these processes in busy, real-world settings.  ideafusion can lend a helping hand by:

• Providing an easily understood way of gaining credible and consistent information regarding customers’ perceptions of product characteristics.
• Providing a language which smart designers, engineers and managers may use to discuss improvements and developments.
• Providing numerical and graphic profiles of scores to provide accountability and comparability.

If you’d like to discuss the logistics or feasibility of your project plan, use our contact form and we’ll be happy to help.