about

Susan Besemer,  PhD.

Susan is a research psychologist and the founder of ideafusion.  Since the early 1980s she has been studying the characteristics of creative products through Creative Product Analysis, both in the US and in Norway.

After two decades of academic research experience with Creative Product Analysis, culminating with a dr.philos. degree from the University of Bergen, Norway,  Dr. Besemer founded ideafusion to share this valid, reliable method for improving new product concepts with the world of business. With experience with Fortune Global  500 companies as clients, she is ready to lend a helping hand to help your organization, big or small, to  assess, strengthen and develop your products.