a scientific, proven process

ideafusion‘s proven process of Creative Product Analysis using the CPSS (Creative Product Semantic Scale) has been used, tested, revised, and improved over the nearly three decades since the theoretical model, the CPAM (Creative Product Analysis Model) was published. The CPSS has been used worldwide by smart Fortune Global 500 companies, but it may also be used in smaller organizations that want a robust measure of customer perceptions of product creativity.

Although earlier versions were used by some academic researcher, ideafusion is the only authorized source for the current, scientifically validated version.  The CPSS is available only online, for individual raters, and for larger studies using a group of raters.

The software is also available for license to organizations that wish to host the assessment measure on their secure sites.

For questions about your project, contact us.