Designers

Designers sometimes grapple with articulating aesthetic judgments about the visual qualities of their work. It can be difficult to verbally convey the qualities that they value. How to translate these values to a common vocabulary that team members can appreciate . . . more

Engineers

Engineers understand the quantitative approach to rating and scoring products. It is said that "if you cannot measure a thing, then it doesn't exist." Metrics are important, but how to measure the creativity of a new product concept, or prototype . . . more

Product Managers

Managers balance competing demands to produce profitable products that meet customer needs. How to get new insights of consumer perceptions . . . more