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fusion

The following quotation, taken from p. 177 of Between Heaven and Earth: A Guide to Chinese Medicine, by Harriet Beinfield, and Efrem Korngold (New York, Ballantine Wellspring: Ballantine Publishing Group, ©1991) gives an attractive metaphorical look at the notion of fusion.

 

 

 

 

 

 

 

 

“Fusion is the organizing principle … [that] seeks to imbue the mundane with the extraordinary… by welding divergent elements into one.  … Excitement and enthusiasm generate the heat required for the reaction of fusion … to occur.  [Fusion] can assemble a group of individuals into one body … [that] gathers us up in to a shared expanse of vision and feeling. ”

     
 

 

   
ideafusion aims to generate a similar excitement in product improvement.
 

 

   
 

 

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