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The Creative Product Semantic
Scale (CPSS) |
| This assessment measure
was developed over twenty years of scientific empirical
validation studies
including reliability, exploratory and confirmatory factor analysis, and other
multivariate statistical measures to be sure that it measures what we want to
know: what your customers think about the products or
new product concepts
you show them. |
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Users examine the product
or concept description being assessed, and simply respond with the position on
each item scale which most nearly represents their opinion about the product
being assessed. |
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It uses 55 items,
contrasting adjectives, on Likert-type scales from 1 to 7. |
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The assessment takes about
10 minutes to complete, and has been translated from English into the Norwegian, French, German, Spanish,
Swedish and Italian languages. |
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©2002 ideafusion,
all rights reserved contact: ideafusion@ideafusion.biz
This site was last updated
02/12/08 |
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