ideafusion

provides unique,
valuable insights in

This book, available from Amazon.com
and the publisher, NewForums.com
has the most-up-to-date information
available about Creative Product Analysis
and the CPSS!

New Product Development
       research with integrity and speed

 We bring scientific, validated accountability
to help

product managers,
designers,
and engineers assess,
strengthen
and develop

  your new product ideas       
in a timely way...          

If you're a product manager, have you ever wanted more ability to quantify perceptions of differences in product concepts you're working on?  You make use of accountability measures in your production and control operations, but how can you get a handle on customer opinion?

ideafusion's CPSS can help you identify and quantify customer perceptions of your product concepts in a language that's easy to understand and useful to help craft improvements to strengthen and develop your new product.

Research using the CPSS has been cited in dozens of scholarly articles and used in the fields of computer-assisted design, marketing, and advertising.  It's tested and proven effective by scholars, and easy to use and practical for your use in the real world.  This assessment measure has been used successfully by global industry leaders who have institutionalized its use around the world.

If you're a designer, don't you wish that your colleagues "spoke your language" when it comes to refining and developing a concept?  Creative Product Analysis  helps those with other backgrounds  to better understand what you're getting at when you show them your concepts. And the CPSS helps you understand their language, too.  The CPSS has been used as a design metric to measure and benchmark important qualities of design at all stages of development from concept to finished product.

If you're an engineer, would you like a more scientific approach to evaluating product concepts, early in the process when changes are easier and less costly to make?

 The CPSS has been scientifically validated in empirical studies in the United States and abroad. You can rely on the results, taking some of the uncertainty out of developing new products.